CARA RESNICK
people-who-finish-their-entire-stick-of-lip-balm-without-34383419.png

Carmex - #LostMyCarmex

#LOSTMYCARMEX

Every day, hundreds of people tweet about losing their beloved Carmex. For one day only, Carmex will respond to these loyal Carmex fans and provide a free, trackable replacement when they tweet #LostMyCarmex.

 

Carmex X Tile

 
Screen+Shot+2019-05-07+at+5.56.22+PM.jpg

With Tile, every free tube of Carmex comes equipped with a tracker so they’ll never have to fear losing their Carmex again.

 

Microsite

Tweeters can submit their tweet to get their replacement Carmex.

carmex+microsite+-+Lauren+Weiss-1.png

#lostmycarmex on Twitter

AD: CARA RESNICK CW: LAUREN WEISS